Senior CMO-level strategy and full-stack execution for founder-led and mid-market companies. We build the growth engine, own the number, and stay accountable to it.
Trusted by founder-led and mid-market teams, including Vintage Charm, SUNUP Insurance, and K Pharmaceuticals.
Recognized by the founders and operators who put their growth in our hands.
Hottest Commodity is a senior marketing team founded and led by Jordan Allodi, who brings 17+ years across startups to Fortune 100 companies, more than $5M in managed ad spend, and stages at the University of Chicago Booth and Northwestern Kellogg. Every account is run by senior operators, never junior staff, and every engagement begins with a diagnosis, not a prescribed playbook.
Built, scaled, and rescued growth across retail, insurance, pharma, and B2B. Reps, not theory.
Strategy, copy, design, paid media, and outbound under one roof. No handoffs, no bloat.
From a one-time forensic audit to full marketing leadership with a build team behind it. Start where it makes sense. Move up when the work earns it.
A full forensic teardown of your marketing engine. Where the money leaks, what to fix first, and a 90-day roadmap with the dollar impact attached to every finding.
Strategic direction and a senior hand on the wheel for teams that can execute but need someone setting the plan and holding the line on priorities.
Talk it throughSenior marketing leadership embedded in your business. Strategy, planning, and accountability for the number, without the cost of a full-time executive hire.
Talk it throughLeadership and a build team in one. We set the strategy and we run it: paid, organic, email, outbound, and creative, all owned end to end.
Talk it throughMarketing should be an active driver of revenue, not a passive line item you hope is working. Here is what changes when an operator runs it.
Every account is run by senior operators who do the work. No junior handoffs, no account-manager telephone game between you and the people delivering it.
Scope is agreed upfront and held to mandate. We deliver what you hired us for. You will not get pitched a new line item every other week.
Work tied to pipeline and revenue, not vanity metrics. We agree on the outcome that matters and we own it with you.
Strategy, copy, design, paid, and growth on one team. The work that used to take five hires and three outside vendors.
Every engagement opens with the X-Ray. We learn the business before we recommend anything. No prescribed playbook off the shelf.
We do not drop a deck and disappear. We build the system, run it, and stay on the number through every stage that follows.
Every engagement is structured to deliver clarity from the first conversation and continuity through every stage that follows.
A forensic read of your funnel, spend, creative, tracking, and systems. What is working, what is leaking, and what is being misread.
A defined scope built from the findings. Priorities, deliverables, cadence, and the number we are moving, all agreed upfront.
We run the work against the mandate. Paid, organic, email, outbound, and creative, built and shipped, not just advised.
We turn what works into a repeatable system, so growth compounds instead of resetting every quarter.
You see which channels actually drive revenue and where every dollar goes. Decisions move from gut-feel to evidence.
Lead flow that is measured, attributed, and tied to real revenue. Not a dashboard full of numbers that flatter and never convert.
Know when to scale spend, when to hold, and when to launch. You move on a plan instead of guessing.
An engine that keeps producing after it is built, structured so the next dollar works harder than the last.
For Vintage Charm, inside $15M to $18M total revenue including retail.
$38K in spend into $1.2M in qualified pipeline for SUNUP Insurance.
Across a regulated 18-month Rx launch in 30 states, full adherence end to end.
A B2B pharma outbound engine paid on the upside. Client name withheld under NDA.
We built Hottest Commodity for founders who are done with agencies that overpromise and hand the real work to juniors. Every engagement gets senior operators, full-stack execution, and a number we own with you.
From early-stage growth to established businesses scaling past the freelancer-and-junior-team stage, we have done it across sectors.
Book a strategy call. You will get an honest read of where your marketing stands and clear next steps, scoped to your situation.
A working session with a senior operator from our team, not a salesperson
An honest read of where your growth actually stands
Clear next steps, scoped to your situation, with no obligation
Most founders come to us when marketing has outgrown a freelancer or a junior team, but a full-time CMO hire does not make sense yet. Spend is climbing, results are hard to trust, and the business needs senior leadership without the full-time cost.
An agency sells you hours and hands your account to a junior team. We staff every engagement with senior operators who own the strategy and the number, and who have built and run growth engines firsthand, not just managed them from a slide deck.
A one-time forensic teardown of your marketing engine: funnel, spend, creative, tracking, and systems. You get a prioritized list of what is leaking money and a 90-day roadmap with the dollar impact attached, including a CFO-style financial summary you can take to your leadership team.
Yes. Scope is defined upfront and held to mandate. If something outside the scope is worth addressing, we will tell you plainly and let you decide whether it is worth doing.
No. Most engagements start with the X-Ray Audit. It gives you a clear picture and a roadmap with no obligation to continue. Most clients do continue, because the audit pays for itself.